Stag Rebrand Proposal

Stag Light Beer has long been a working-class favorite, but its identity had grown dated. Our goal was to reintroduce, not reinvent, the brand by modernizing its look while preserving its heritage. We refined the wordmark for timeless confidence and evolved the stag icon with cleaner lines and renewed motion. A refreshed palette of golds and reds adds balance and modern appeal. Every detail was crafted to keep loyal fans connected while inviting new ones in, honoring Stag’s legacy and positioning it for a new era of relevance.