Fizz District / Brand Identiy - Architectural Design

In 2023, we helped launch Fizz District, a national drive-thru soda and seltzer chain aiming to stand out in the crowded QSR space. Leaning on nostalgia through the Affect Heuristic, we blended vintage soda shop charm with a modern twist. Using our Identity Builder process, we created a full brand system—logo, colorways, typography, and “Fizzy Dee,” a bubbly mascot who embodied the brand’s personality.

We extended the identity into every touchpoint, from signage and packaging to a mobile app and website, creating a seamless brand experience. With its Louisville flagship opening in December 2024, Fizz District quickly proved the concept and set the stage for national growth.