Elijah Craig / Brand Refresh

We took Elijah Craig through a full brand redesign, everything from glass mold and bottle shape to labeling, formulation, and pricing. To bring it to life, my team and I created the Signature Style campaign, pushing the brand forward with bold design, vivid imagery, and dynamic copy that positioned Elijah Craig as a true premium player.

The campaign rolled out with a fresh color palette, modern typography, and striking photography across social, digital, out-of-home, and TV, a full-scale launch that got the new look on shelves and in front of consumers everywhere.