Old Fitzgeral Revived

With Old Fitzgerald’s legacy pricing it out of reach, we helped reintroduce the brand through the launch of Old Fitzgerald Bottled-in-Bond 7-Year-Old—an ultra-premium yet accessible expression. We positioned it as the instinctive choice for hosting and celebrating, transforming the bourbon into the ultimate symbol of hospitality.

Our 360º “Elevated Nostalgia” campaign blended heritage with modern elegance, drawing on the painterly charm of its 1950s–60s ads with a rich palette of greens, reds, golds, and turquoise. Under the inviting tagline “The Pleasure is Ours,” we paired evocative photography with stop-motion films that brought shared moments to life.

Launched in Q2 2025 across digital, social, trade, podcasts, influencers, and retail, the campaign quickly gained traction—earning coverage in VinePair, Robb Report, and Forbes—cementing Old Fitzgerald as the contemporary embodiment of sophisticated hospitality.