Cape Tide / Brand Identity

In 2023, we launched Cape Tide Hard Tea into the crowded RTD market. Rooted in Cape Cod culture, we built a brand around friendship, summertime, and authenticity, from bold packaging and social strategy to a playful mascot, Alfie the seal. Focused first on Cape Cod, Cape Tide quickly gained traction: 250 stores, 5x production increase, a Gold Medal from RTD Magazine, and recognition as a distributor’s premier product.