Tawsen / Brand Identity
Tawsen wasn't a refresh or a rebrand. It was built from the ground up with one goal: create a premium cornhole brand that feels as elevated as the sports brands we admire.
Every decision was intentional. The logo was designed to stay recognizable from every angle, every bag design was created from scratch, and 3D visualization helped bring the brand to life long before production began.
Beyond the visuals, we partnered with manufacturers to refine fabrics, resin blends, and develop four distinct performance series tailored to different styles of play. We also rethought the buying experience, making it easy for players to choose the performance that fits their game before selecting the design that fits their personality.
From strategy and identity to product development and launch, Tawsen is proof that great brands are built with intention from day one.
Tawsen from Any Angle
The Tawsen logo was designed with movement in mind. Because a cornhole bag is rarely sitting upright, we created a mark that remains instantly recognizable from every angle, whether it's flying through the air or resting on the board.
Designed in 3D.
Built for Reality
The Tawsen logo was designed with movement in mind. Because a cornhole bag is rarely sitting upright, we created a mark that remains instantly recognizable from every angle, whether it's flying through the air or resting on the board.
Performance drove every decision, and 3D helped bring those decisions to life. We developed four distinct performance series by refining fabrics, resin blends, and play characteristics to suit different throwing styles. Along the way, we leaned into 3D visualization to prototype products, explore materials and lighting, and create premium imagery that elevated the brand long before the first bag rolled off the production line.